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The web is about 45 years old and in all these years, since the beginning of the 70’s, many companies began to put advertisements on the web based on some ideas about the new media, which seemed to be the magic wand for business.
Along the years some myths and truths began to spread about it. Some companies made a lot of money in the web, but many others just put money on it without any commercial return. For these the web doesn’t pay back.
Let’s see some myths and truths about it:
Myth 1: The web makes it Easy for Companies to Find You.
Truth 1: The web makes it easy for people to find you, if they are already looking for you.
If people are looking for something very specific and your web site was designed to be found. If you are one of the three suppliers of a given product, or people ask for your product by its name, or they want you and only you, then the web is easier than a phone number. But don’t expect that people who are “just looking” to find you – they won’t.
A wed address is like a 0800 number. Fantastic for people who are already looking for you but not a first contact with customers.
Remember: People need to see your address somewhere and then decide to get in touch.
2: There’s a market of 40 million people on the web.
3: The web is fast
The web is Visual
80% of the web.
Myth 6: Designing a Great
Website is a Technology Issue.
Now think about this:
1- Does your company put ads on the web?
2- Do you think those ads bring customers to you? Yes? No? Why?
3- Is it better to puts ads on the web or on the Sunday newspaper?
4- Does many companies use the web for advertising in your country?
5- Did you buy anything trough the web? What was it? Was the service good?
6- If you were responsible for the marketing in your company, would you advise them to put ads on the web?
Some definitions from the Cambridge Dictionary
(permit) (verb [T])
( verb [I or T]) broadcast or US ALSO broadcasted,to
send out a program on television or radio:
(Look) ( verb
[S] mainly UK
(not look) (phrasal
issue (subject (